Rebranding an Organization to Better Reflect Its Mission
Overview
In the summer of 2022, I worked as a web communications manager at Spero Careers Canada (SCC), leading the rebranding of their not for profit initiatives "SocialliiASD" (SASD) and "Autism Job Club" (AJC) with accessibility in mind, establishing the two under a single identifiable entity. During my time at SCC, I curated and promoted relevant content for SASD and AJC's various social media audiences, and developed a complete brand identity guideline both their online and physical presence in order to ensure future brand clarity and consistency.
Project Scope
Sector
Date
Colour Palette
Process Sketches
Mark Elements
Mark Grid Construction
Typography
Complete Brand Identity Guideline
If you’re interested, you can view a complete PDF version of the brand identity guideline I created for both SocialliiASD & Autism Job Club.
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